Product & Brand Management
The responsibilities of a product or brand manager vary from company to company, but the core responsibility is to seek out the most beneficial way to build long-term market presence and profitability for a product or service. Typically with consumable goods the focus is on short repeat buying cycles where sales respond quickly to changes in price, product packaging, distribution and promotion. Over the years in the business to business (B2B) arena, companies have viewed brand management and marketing as a domain of the consumer goods world and not a significant contributor to their bottom line. However, recent research indicates that this view of the branding environment is not accurate. How many business leaders have made a sound yet very safe choice by making a conscious decision to buy, IBM or GE, or Intel or Microsoft? Those brands, and the supporting products and services they offer, capture a larger share of margins and continue to build loyalty that serves as an insulator against lower priced competitors and purchases made during economic downturns.
MainStream believes that product & brand building should be important to all businesses, whether you are a consumer goods company trying to reach the masses, or, a B2B CEO needing to reach a large number of small businesses as well as enterprise customers. In neither case can this be accomplished economically using a traditional sales force. Let our professionals help you and your teams develop a comprehensive strategy for your brands and products.